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Frequently Asked Questions
 
What is the difference between Perfume, Eau de Parfum, Eau de Toilette and Eau de Cologne, for women?

PERFUME This consists of a 15-30% concentration of perfume essence and is the strongest fragrance available. This means that not only do you need to use less, but also that the fragrance lasts longer, typically for up to 6 hours, depending on skin type.
EAU DE PARFUM (EDP) This is lighter than Perfume, with an 8-15% concentration, and so is less expensive but still has long lasting characteristics, from 3 to 5 hours.
EAU DE TOILETTE (EDT) This is a lighter more delicate fragrance, with a 4-8% concentration of the essence, and is therefore most suited to everyday use. It is normally less expensive than Eau de Parfum, and lasts for 2 to 4 hours.
EAU DE COLOGNE (EDC) This is often referred to as Cologne and has the greatest dilution of fragrances with a 3-5% concentration of perfume essence, lasting up to 2 hours.

What is the difference between Eau de Toilette and After Shave, for men?

EAU DE TOILETTE (EDT) This has the greatest concentration of essence generally available for men and hence lasts the longest, up to 5 hours. An EDT is mostly found in a spray and Aftershaves are commonly known to be a splash.
AFTERSHAVE Less strong, it is the most popular choice and lasts for 2 to 3 hours. Aftershaves are kinder to the skin than EDT's. Those with very sensitive skin should use aftershave balms.

How can I make my fragrance last longer?

A fragrance will last longer if you use the body products within its range along with the actual fragrance. Using the Bath and Shower Gel then the Body Lotion or Body Cream will all help to reinforce the fragrance and can mean that you donāt need to top up with a spray during the day.
If you apply a fragrance to your pulse points also helps the fragrance to last longer. These are behind the ears, on the wrist and behind the knees if you feel so inclined.

How should a man wear a fragrance? The strongest version of a fragrance for a man is usually an Eau de Toilette. This should NOT be sprayed directly onto the face but on the upper body and the arms.
After Shaves come in two versions, lotions and balms. The Lotion contains a small amount of alcohol and might sting; the Balm, which acts as a moisturiser, is idea for those with sensitive skins.

How do I keep my fragrance from going off?

If you keep a bottle of fragrance upopened in a cool and dry condition, it will last a long time. However, once opened it will gradually change. To help it retain its scent, store the bottle out of direct sunlight, or in its original box.
Latest News
 
Avon Announces Fragrance Partnership With Award-Winning Actor Patrick Dempsey
Avon Products, Inc. announced it has partnered with award-winning actor Patrick Dempsey to create a signature men's fragrance set to debut in November of 2008 in the US, with a global launch following in 2009.

newu Opens First Retail Outlet In Delhi
H&B Stores Ltd announced the opening of its first beauty, health and wellness retail store in India, in the bustling Rajouri Garden, Delhi.

Avon and Emanuel Ungaro Introduce Signature Fragrances
Avon Products, Inc. announced a collaboration with the world renowned fashion house Emanuel Ungaro Maison to create two signature fragrances, U by Ungaro for Her and U by Ungaro for Him.

NaturalNano's Extended Release Technology Wins Funded Innovation Award
NaturalNano, Inc., a developer of advanced nanomaterials and extended release nanotechnologies, won an award for innovation from a global Fortune 500 company for its work in extended release. The award includes funding for development involving extended release of fragrances for use in home and personal care products.

The transcent sachet : a life's little pleasure
Nothing is more evocative, more reassuring than a scent, a fragrance, and yet at the end we end up not smelling the perfume that we have put on. The new concept of Socoplan "transcent sachet" is there to remind it to you quietly, at any time and on any occasion.

Axilone takes the bit between its teeth !
Axilone, one of the main leaders in caps and closures for the perfume, cosmetics and make up industry, is the only producer of plastic and metal components based in Europe, in the USA and in China. Axilone is positioned to respond to the global needs of its customers.

Perfume Bay Evolves into Beauty Encounter
The e-tailer known as Perfume Bay has become part of Beauty Encounter as a result of a four-year legal battle with eBay over trademark dilution and infringement.

Justin Timberlake the New Face of Givenchy Men's Fragrance
Parfums Givenchy is pleased to announce its collaboration with Justin Timberlake for the launch of its new men's fragrance.

 
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